In honor of SKIN CANCER AWARENESS MONTH and inspired by former Miss Universe and melanoma survivor.

Dayanara Torres
Miss Universe 1993
Skin Cancer Survivor

  • #1 Sun Protection Brand In The World

  • Certified UPF 50+ Products

  • 25+ Years of Excellence

  • Elegance in Style

Prevention is Key

Skin cancer is the most common cancer in the U.S., but it’s also one of the most preventable.
Protection shouldn’t interrupt your life. It should move with it.
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1 in 5 Americans will develop skin cancer in their lifetime

Melanoma causes the majority of skin cancer deaths despite being rare

In 2026, 112,000 new melanoma cases are expected

86% of melanomas are linked to UV exposure

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Dr. Steven Svoboda, MD 
Board Certified Dermatologist
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  • UPF 50+ protection blocks 98% of UV radiation 
  • Protection is woven into every fabric, not applied 
  • Coverage areas sunscreen often misses (shoulders, back, arms) 
  • Clinically aligned with prevention-first skin health strategies

Dermatologist Recommended

"The best sun protection is the one patients actually use consistently. Sun Protection You Wear removes the guesswork and Coolibar sets the Golden standard."

A Story That Changes Everything

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After being diagnosed with melanoma not once—but three times—Dayanara Torres understands the reality of skin cancer in a deeply personal way. Her story is not about fear. It’s about awareness. About paying attention. About protecting what matters, before it’s too late. Today, she uses her voice to help others rethink their relationship with the sun.  Learn more about Dayanara’s journey here.
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Knowledge is Power

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